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抖音廣告本地推怎么做

單價(jià): 5000.00元/件
發(fā)貨期限: 自買家付款之日起 天內(nèi)發(fā)貨
所在地: 廣東 廣州
有效期至: 長(zhǎng)期有效
發(fā)布時(shí)間: 2024-09-25 17:39
最后更新: 2024-09-25 17:39
瀏覽次數(shù): 28
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inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">實(shí)操第YI步:本地推計(jì)劃搭建inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap;">ZUI佳時(shí)間
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">短視頻:(包括短視頻帶貨和短視頻引流的直播間)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1、要求素材數(shù)量多個(gè),內(nèi)容要帶有門(mén)店的 poi,保證商品套餐和你投的目標(biāo)是匹配的。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2、人工審核一般 2-4 小時(shí),時(shí)長(zhǎng)不固定
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3、比較容易出現(xiàn)審核問(wèn)題,修改復(fù)審時(shí)間長(zhǎng)且不可控
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">二、直播端(直播間的實(shí)時(shí)畫(huà)面)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1,因?yàn)樗夭氖歉S直播間的實(shí)時(shí)畫(huà)面,所以基本沒(méi)有審核時(shí)間
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2,要建立多個(gè)計(jì)劃(正常一個(gè)直播間,由于你的需求不同,就需要多個(gè)計(jì)劃同時(shí)跑。比如說(shuō)你需要人氣數(shù)據(jù),同時(shí)也需要支付數(shù)據(jù)。那就需要你建不同目標(biāo)的計(jì)劃)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3,直播中變化很大,計(jì)劃需要去做實(shí)時(shí)調(diào)控(一條計(jì)劃不可能從直播開(kāi)始一直跑到直播結(jié)束,你中間需要去做細(xì)微的調(diào)整,依據(jù)直播間的 ROI然后去調(diào)整不同的計(jì)劃,所以說(shuō)就是也需要去籌備一些備用計(jì)劃)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1,素材提前通過(guò)審核(我們盡量多用一些素材去過(guò)審,這樣就可以短期內(nèi)找到哪些輸出不可用,可以做到定點(diǎn)修改)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2,不同目的,不同預(yù)算的的計(jì)劃要同時(shí)多建幾個(gè)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3,確認(rèn)好投放時(shí)間和時(shí)段
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">直播:一般提前1個(gè)小時(shí)(要做好預(yù)算分配,建立投流計(jì)劃表)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">1,確認(rèn)好預(yù)算的分配(包括:觀看、點(diǎn)擊、停留、支付)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">2,確認(rèn)好不同目標(biāo)的計(jì)劃搭建,結(jié)合直播間實(shí)際情況在直播間細(xì)節(jié)把控
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">3,備用計(jì)劃搭建(應(yīng)對(duì)不同的情況)
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">直播可以設(shè)置直接明天開(kāi)始的時(shí)間段,也可以說(shuō)把計(jì)劃先關(guān)掉,明天再開(kāi),這都是可以的
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">如果投放短視頻計(jì)劃的話,一般就是從上午的時(shí)候就把計(jì)劃打開(kāi),這樣可以讓你的計(jì)劃可以跑的時(shí)間足夠長(zhǎng)。在當(dāng)天你的計(jì)劃能夠跑的時(shí)間越長(zhǎng),那你的計(jì)劃的跑量空間就會(huì)越大。對(duì)直播間的影響就會(huì)越大。
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; white-space: pre-wrap; background-color: rgb(255, 255, 255);">那如果是直播的話,就是按照正常的,直播開(kāi)始,你的直播計(jì)劃就會(huì)開(kāi)始。直結(jié)束了,你的直播計(jì)劃也會(huì)隨之結(jié)束。

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